Check Us Out in Utility Dive

This week Utility Dive published an op ed that I wrote:

Can Retail Choice 2.0 succeed where Retail Choice 1.0 (maybe) failed?

I point out ways in which retail choice now is different from the 2000s and 2010s:

In Retail Choice 1.0, retailers are energy traders. Only cost matters.

In Retail Choice 2.0, retailers are technology companies.

By listing some of the innovation provided by competitive retailers, I’m showing that these are real companies now, not shady just slammers and crammers. An industry has evolved, like the music industry going from Napster to Spotify.

This piece highlights two unique characteristics of DERTF Policy. First, independence. No company paid to be included in that piece. I like what they’re doing enough that it’s moved me from Retail Choice Skeptic to Retail Choice Curious. Second, paradigm-shifting ideas. I create language so that hopefully people now see how Retail Choice 2.0 is different from 1.0. I also note other ways that circumstances have changed (like now we have YouTube reviews of retailers and their products). The ultimate goal is to create new vantage points to move past old sticking points.

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